Visual Storytelling

Produced for Transaction, “Visual Storytelling” gives insight into the importance of incorporating visual elements into your messaging. Covering some surprising  and critical facts about human attention and receptivity, “Visual Storytelling” can convince the most stubborn of managers to pay more attention to visual components in your next rebranding, announcement, or training course.

As the creative director and lead video editor at Civic Eye Collaborative, my perspective has always been about capturing the essence of urban planning and transportation in New Jersey, for all users. That was until I broke my fifth metatarsal – a fancy term for a really bad foot break. Post-surgery, with a brand new set of screws and a plate in my foot, my world has transformed. Aside from being plagued with endless Terminator and Robocop jokes (something that would normally be much welcomed by me), I’ve also been dealing with something much more annoying.

Confined to a knee scooter (my new chariot), a wheelchair, or crutches, I’ve embarked on a journey that was less about editing videos and more about navigating the bumpy landscape of my urban environment. Picture this- I'm scooting down the street, feeling the wind in my hair, ready to grab some chicken wings (trust me, I’ve earned them), only to be abruptly stopped by what I can only describe as the Grand Canyon of broken asphalt near a curb. Who knew such thrilling obstacles awaited me on an adventure to a destination about 500 Feet away?

My new vantage point brought an unforeseen realization. Accessibility isn't just a box to tick or something that is “nice-to-have”. For some people, it is truly a  lifeline. Sidewalks and ramps are not just concrete and asphalt; they're the gateway to independence and participation in public life. And don't get me started on the cars parked in front of ramps. Lets just say, if I had a nickel, my knee scooter would have platinum spinners.

But here's the twist: this experience, while frustrating, is oddly enlightening. I've developed a heightened sense of awareness for accessibility, or often, the lack thereof. It's one thing to discuss urban planning from behind a camera or a desk. It's another to live the very challenges you usually only hear about in the content you create.

Every uneven brick, every inaccessible curb, and every blocked ramp isn't just an obstacle- it's a story waiting to be told. It's someone's day being ruined because they have to go back home instead of continuing their trek.

In a way, breaking my foot has been a weird blessing. I've learned to appreciate my mobility and the freedom it offered. I now view our urban landscape through a different lens – one that “somewhat” understands the nuances of accessibility and its profound impact on people's lives. I’m lucky. This is only a temporary situation for me. I’m often joined by a friend or my girlfriend when I go out, so I have help getting around some of these obstacles- but for many, this isn’t the case. For some, it's not temporary. For some, they don’t have a person assisting them around obstacles. For some, they have to turn around, and go back home- unable to complete their desks and ending their day early.

So here I am, a video editor turned accidental urban explorer, finding insight and empathy in unexpected places. And while I eagerly await the day I can ditch my wheeled companions, this journey has been a priceless addition to my life.

As I blend these real-world experiences into our videos, I hope to spark a conversation about the importance of thoughtful, accessible urban planning. Because let's face it, navigating a city shouldn't feel like an obstacle course…….. unless you're into that sort of thing. - Joshua Petrino

New Paths: A Personal Journey

Hybrid Meetings

In the era of rapid tech changes, virtual meetings and streaming have seamlessly become our new normal, like catching up with friends over coffee. Imagine connecting face-to-face from different corners of the world or tuning in to live events without leaving your comfy spot – that's the magic of it. Whether it's a work meeting or a community event, these digital tools have turned our usual idea of gatherings on its head, making it easier for us to be present and engaged, no matter where we are. And you know what's even cooler? The rise of streaming and hybrid meetings.

With streaming, important meetings are just a click away, letting people join discussions from their kitchen tables or favorite coffee shops. And the hybrid approach? That's the sweet spot, where some folks meet in person while others chime in virtually. It's like getting the best of both worlds, combining the energy of in-person gatherings with the convenience of digital spaces. This blend of physical and virtual interaction ensures that everyone has a seat at the table, creating a vibrant space for community input and involvement. Public meetings have never been so accessible – no need to rush through traffic or rearrange schedules. Plus, this hybrid model makes public decision-making more democratic and engaging than ever, bringing the town square right to your screen.

There are many enticing benefits hybridizing meetings offers to hosts without losing the energy of an in-person meeting. By allowing for digital attendees the host reduces costs for both themselves and the attendees. There is no need for travel reimbursements, renting large meeting rooms, nor any of the costs associated with driving long distances.   Additionally, hybrid meetings allow for broader reach and collaboration across the country or even internationally; facilitating the inclusion of experts or other VIPs who would not be able to attend under normal circumstances. Finally, hybrid meetings allow for a greater adaptation to rapidly changing environments.  No longer must attendees miss meetings due to unforeseen circumstances, like quarantine, mobility or transportation issues. 

Navigating the exciting realm of virtual and hybrid meetings often prompts the question – how to stream? The good news is that diving into the world of streaming can be as simple as setting up a DIY station. A reliable internet connection, a webcam, and a microphone are your basic tools to get started. There are user-friendly platforms with step-by-step guides and tech support, making the DIY approach accessible to many. However, when the stakes are higher, or events demand a polished and seamless production, that's when professional expertise truly shines. Engaging a streaming professional brings advanced equipment, technical finesse, and the ability to troubleshoot on the fly, ensuring your stream is top-notch and hassle-free. So, whether you're venturing into DIY streaming or seeking the finesse of professionals, the world of virtual connectivity is within reach for everyone. 

In conclusion, whether you opt for the hands-on approach of DIY streaming or enlist professional help, one thing remains clear – streaming should be an integral part of any public meeting. The convenience of virtually connecting from anywhere, the commitment to equity by ensuring broad accessibility, and the potential for increased engagement make streaming an invaluable tool in the modern landscape of community involvement. Whether it's a small local gathering or a large-scale public forum, embracing streaming technology enriches the democratic process, ensuring that every voice has the opportunity to be heard. So, whether you're a tech-savvy DIY enthusiast or seeking the finesse of professionals, integrating streaming into public meetings is a strategic step towards fostering inclusivity and community engagement. 

At CEC, we firmly believe in the strength of community bonds, understanding that involved individuals and thriving communities form the core of an engaged society. If you're feeling unsure on how to get going with streaming, just reach out. Initiating a conversation with us is straightforward – whether it's a laid-back chat over coffee, a relaxed discussion over a drink, or an informal phone call for those on a tight schedule. Happy Streaming! - Ranjit

Celebrating More Than a Decade of Complete Streets

The Complete Streets movement holds a special place in our hearts, dating back to 2011 when CEC produced its first company video. While most of you know what Complete Streets are, for the uninitiated, Complete Streets are roadways designed and operated to accommodate all users, regardless of their mode of transportation or age. These streets prioritize safety, accessibility, and convenience for pedestrians, cyclists, motorists, and public transit users alike. The concept aims to create a more inclusive and sustainable transportation network, promoting community well-being and enhancing the overall urban environment.

When we created that first video in 2011, the concept of Complete Streets was unfamiliar to many, and we were determined to shift the narrative by showcasing these streetscapes rather than merely describing them. As we embarked on this journey, little did we know that this movement would become an integral part of our identity.

From our humble beginnings, CEC has evolved into a comprehensive urban planning and multimedia company. Throughout this transformation, our commitment to capturing the essence of Complete Streets has always been a part of our ethos and worldview. We've been fortunate to collaborate with incredible friends and partners dedicated to this cause in New Jersey and in the nation.

The demand for tangible examples of Complete Streets has been constant. Communities and individuals approached us, seeking proof that Complete Streets weren't just a concept but a reality. Through our work, we've showcased success stories from various New Jersey communities, not only validating the movement but also acknowledging the hard work and efforts of our partners across the state.

Our journey began with a groundbreaking video, and over the years, we've had the privilege of documenting Complete Streets through case studies and a comprehensive 10-year retrospective documentary. To mark this milestone and share these inspiring stories, we've curated all 35 of our Complete Streets Recognition videos on our YouTube channel. This endeavor wouldn't have been possible without the unwavering support of our partners at NJDOT and NJBPRC, who also share these videos alongside other valuable resources.  To learn more about what they do and how they can help you I encourage you to visit their websites and to reach out and have a conversation with some of the most knowledgeable Complete Streets savants I know.

All of that being said, I hope you enjoy our Complete Streets videos, share them with people who are looking for inspiration, and show them to people so they understand that Complete Streets aren’t just a concept, but are a reality. We also invite you to subscribe to our social media channels to stay updated on our community storytelling and the latest from CEC. If you have suggestions for communities or projects deserving of a spotlight in our case studies, don't hesitate to reach out—drop us a line, send us an email, or share your thoughts in the comments on our videos.

Thank you for joining us on this incredible journey as we continue to celebrate and promote the transformative power of Complete Streets!

View the Complete Streets Video Library HERE